{"title":"Truthpaste","description":"\u003cp\u003eTruthpaste offers a natural solution to oral health, emphasizing the importance of caring for the whole mouth. Their toothpastes eliminate the need to choose between zero-waste, SLS-free, cruelty-free products, and an exceptional brushing experience.\u003c\/p\u003e\n\u003cp\u003eBy blending ancient wisdom with modern innovation, Truthpaste uses the best botanicals known for their anti-inflammatory and antibacterial properties. Their range of natural toothpastes supports gum health, ensures fresh breath, and uses mineral bases to remove bacteria and maintain a healthy oral pH balance.\u003cbr\u003e\u003c\/p\u003e\n\u003c!----\u003e","products":[{"product_id":"charcoal-peppermint-and-spearmint-toothpaste-100ml","title":"Charcoal Peppermint and Spearmint Toothpaste 100ml","description":"\u003ch3\u003e\u003cstrong\u003eCharcoal Peppermint and Spearmint Toothpaste 100ml\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv\u003eGently polish away surface stains for a bright, fresh smile.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003eSweet and refreshing duel mint flavour\u003c\/li\u003e\n\u003cli\u003eGently remove surface stains with activated charcoal and bentonite\u003c\/li\u003e\n\u003cli\u003eFeel cleaner and fresher with botanical blends\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eWith this \u003cstrong\u003eactivated charcoal\u003c\/strong\u003e toothpaste, you can love both your smile and the environment. With powerful flavours that pack a punch, you'll leave with a seriously strong smile that's just a little brighter.\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003eEach ingredient was carefully selected for its beneficial effects. 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Brush for 2 minutes, brushing each surface of every tooth, and around your gum line.\u003c\/p\u003e\n\u003cp\u003eAlways replace the lid firmly after use to prevent your toothpaste from drying out. Keep out of direct sunlight and avoid water getting in the jar to keep your paste fresh. \u003c\/p\u003e\n\u003cp\u003eEach 100ml jar lasts approximately 3 months with one person using twice a day.\u003c\/p\u003e\n\u003cp\u003eNot suitable for children under 12 due to essential oils. Seek advice if pregnant or breastfeeding due to essential oils.  \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCalcium Carbonate, Xylitol, *Aloe Barbadensis Leaf Juice, Bentonite, Charcoal Powder, *Cocos Nucifera (Coconut) Oil, *Helianthus Annuus (Sunflower) Seed Oil, *Foeniculum Vulgare (Fennel) Oil, [°Limonene], *Citrus Aurantium Dulcis (Orange) Peel Oil, Tocopherol (Vitamin E), *Calendula Officinalis Flower Extract, *Citrus Limon (Lemon) Peel Oil, Cinnamomum Zeylanicum (Cinnamon) Bark oil, *Eugenia Caryophyllus (Clove) Bud Oil, [°Eugenol], Xanthan Gum.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e*Certified Organic, ^Certified Fair Trade, [°Occurs Naturally in Essential Oils]\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0555\/4683\/9207\/files\/Untitled_78723f1d-b1c6-42fc-b784-75e16f33c3b7.png?v=1715606998\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Truthpaste","offers":[{"title":"Default Title","offer_id":40830707171495,"sku":"TH0128","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/4683\/9207\/files\/charcoal-fennel-and-orange-toothpaste-100ml-truthpaste-977025.webp?v=1743103168"},{"product_id":"kids-mild-mint-toothpaste-100ml","title":"Kids Mild Mint Toothpaste 100ml","description":"\u003ch3\u003e\u003cstrong\u003eKids Mild Mint Toothpaste 100ml\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWith truthpaste, brushing your teeth is never a chore! 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