Veganuary: What is Veganuary?

Veganuary: What is Veganuary?

If you’re looking to try Veganuary this January (and beyond!) then Eco Natural Products is here to support you on your mission!

What's more, if you’re trying Veganuary for the first time you should check out our beginner’s guide to Veganuary, which offers a range of handy tips and advice, as well as exploring some of the must-have vegan essentials.

Read on to discover more about Veganuary and how we can help you.


What is Veganuary?

Veganuary started in 2014 and is a campaign which encourages people worldwide to try vegan for January.

The campaign’s official website has a fantastic selection of tips and advice, from recipes covering breakfast, lunch, dinner, snacks and sweet treats, through to eating guides and nutritional information.


Veganuary in the UK

The theme for the 2024 campaign in the UK plays on the expected forthcoming general election and reminds Britons that ‘they need not wait until the general election to cast a vote for a greener planet, lower food bills and better health in new campaign ads urging them to Vote for Veggies this January’.

The advertisements will pay homage to the 2019 election slogans of Britain’s main political parties, and include:


Lettuce: Stronger, More Stable, In the National Interest

Image of a political style poster.


Flavour: For the Many, Not the Few

Image of a political style poster.


Change Britain’s Breakfast

Image of a political style poster.


'Take direct action'

Veganuary’s international head of policy and communications, Toni Vernelli, said: “While much of Britain is rightly focused on the next general election and how it will impact issues that affect them, Veganuary is issuing a reminder that we need not wait to cast a vote for a greener planet, lower food bills and better health for our families – eating plants can do all of this!

“By Voting for Veggies this January and signing up for Veganuary, everyone can take direct action on these critical issues. No protests, prison sentences or politicians required.”


Sign up to Veganuary for a free starter kit

Veganuary is entirely free to join, and you can sign up at the campaign’s official website.

Once you've registered, and to help you get started, you’ll also receive the campaign’s new Seven Day Revolutionary Meal Plan, Celebrity eCookbook, the Official Veganuary Starter Kit, as well as 31 daily emails packed with nutritional info, delicious recipes, more meal plans and helpful advice!


Veganuary and Eco Natural Products

Eco Natural Products is here to help support you on your Veganuary journey!

If you’re trying Veganuary for the first time, be sure to check out our beginner’s guide, which includes a great range of tips and advice – as well as some of the challenges.

We’ve also written a blog post featuring some of our best-selling vegan products to help you identify what other people are buying when it comes to living a vegan lifestyle.


Please note: This article is for informational purposes only. Eco Natural Products is not responsible for the nature of any external content or third party links.


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