Ayumi

Ayumi was founded on over 35 years of experience in the food industry and herbal extracts. The founder realized that if natural ingredients could benefit internal health, they could also have a positive impact on the skin.

This insight came to life when experimenting with a turmeric and yogurt mask, shared with friends and family. Recognizing a gap in the market for affordable, natural, Indian-inspired skincare, Ayumi was created to bring this ancient holistic philosophy to the UK beauty industry.