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Massel believes in simple, healthy, and tasty food. Their factories are completely gluten-free, alcohol-free, and animal ingredient-free to prevent cross-contamination. All products are Kosher Certified, vegan, and Halal suitable. Massel creates healthy, affordable, and delicious products for everyone, regardless of dietary restrictions, religious beliefs, or lifestyle choices.
They believe plant-based products are better for people and the planet, and their products are crafted to be as tasty as, or tastier than, meat-based equivalents. Massel sees plant-based products as the future of food.